Supporting tourism operators

Visit Victoria is working to promote the experiences on offer for visitors to regional Victoria. It will launch a $5 million new interstate and international campaign to attract tourists from across Australia and key international markets. Visit Victoria is also exploring other opportunities to promote Victoria as part of promotional activities for major Victorian events and productions.

The new campaign follows Visit Victoria’s $2 million “A Short Stay Goes A Long Way” campaign to encourage Victorians to travel within the state and support regional communities, following the summer bushfires. Learn more about Visit Victoria’s marketing activities.

In addition, the Victorian Government is supporting Tourism North East and Destination Gippsland with their marketing and recovery efforts by providing each organisation with a $200,000 grant. This includes support for a dedicated staff member to work directly with operators and coordinate marketing and campaign activities.

A dedicated Bushfire Recovery round of the Regional Events Fund, will deliver up to $300,000 to help organisers to attract more people to the regions. Events in 15 local areas will be eligible for funding. The Bushfire Recovery round is open until 27 March with grants of up to $20,000 available for eligible events. This is in addition to the ordinary Regional Events Fund.

A major bushfire tax relief package from the Victorian Government announced on 28 January 2020 includes – among other things – $500,000 for grants to regional industry groups and chambers of commerce to facilitate vital networking events, tourism opportunities and pro-bono business partnerships. Visit Business Victoria for further details.

The Victorian Government is also encouraging recreational fishers back to bushfire-affected areas by giving them the chance at landing a tagged fish worth up to $10,000. The competition will begin in the coming months, dependent on conditions in bushfire affected areas. It will run for 12 months. For more information visit

Page last updated: 19 February 2020