Economic value of tourism

Victoria's Visitor Economy

  • Total tourism expenditure in Victoria reached $30.0 billion in the year ending March 2019, representing an increase of 10.3 per cent year-on-year. This equates to growth of 8.8 per cent per annum over the last five years or an additional $10.4 billion in visitor spend. 
  • Domestic expenditure (daytrip and overnight combined) represents $21.5 billion or 72 per cent of total tourism expenditure in Victoria. This comprises of domestic overnight spend ($15.5 billion) and domestic daytrip spend ($5.9 billion), which have experienced year-on-year growth of 11.9 per cent and 10.4 per cent respectively.
  • International overnight spend in Victoria reached $8.5 billion in the year ending March 2019, representing growth of 7.6 per cent compared to the previous year.
  • Total visitors to and within Victoria increased 11.2 per cent over the previous year to 90.6 million, representing an average increase of 7.4 per cent per annum over the last five years or an additional 27.1 million visitors.
  • Total visitor nights spent in Victoria reached 150.7 million in the year ending March 2019, representing an increase of 9.1 per cent year-on-year.

Figure 1. Victoria's Visitor Economy – latest results 

Infographic below shows results taken from the International and National Visitor Survey for the year ending March 2019, published by Tourism Research Australia in July 2019.

Infographic explaining the chain of figures previously described on this page under the heading Victoria's Visitor Economy. The graphic uses a man symbol representing total visitors linked to a bed symbol representing total visitor nights linking a stack of coins symbol for total tourism spend. Together this equals total spends as described in the above text.

Tourism is a significant economic driver for Victoria. In 2017-18 tourism in Victoria was estimated to be worth $26.7 billion to the economy in Gross State Product and generated approximately 232,700 jobs.1

Further detail about Victoria's visitor economy is available on the Tourism Industry Resources website.

1. Source: 2017-18 State Tourism Satellite Account, Tourism Research Australia, released August 2019.

Page last updated: 14 August 2019