Case study - Mo Works

Mo Works is helping businesses and individuals share their details at networking events, both in-person and when events are online.

Photo of Mo Hamdouna, Mo Works Managing Director at the Karlet launch. Mo Hamdouna, the Managing Director of Melbourne-based creative agency Mo Works, saw a gap in the market during the pandemic lockdowns when a digital business card would have been useful, so people could connect with others in a contactless way.

The consultancy, which builds apps and websites and helps businesses manage brands and launch innovative products, believed the time was right to produce their first product called Karlet, a mobile-optimised digital business card.

This was made possible thanks to a Technology Adoption and Innovation Program (TAIP)  grant from the Victorian Government and matched funding from Mo Works. The grant has allowed Mo to hire a product manager and developer who set up the Karlet web portal and cloud environment, while his web team worked on the user interface and user experience design.

What makes this digital business card special is that companies can manage their team’s digital profiles and business cards and track their performance and engagement with customers. And they don’t need a mobile app or physical smart card with a built-in wireless chip to do this.

To get started, account holders create a free personal, company or employee profile on the Karlet website with their details and links to social media accounts. This data is safe as Karlet does not record profiles in a list, pass on personal information and profiles won’t be found on search engines.

If users have a digital wallet on their mobile phone, they can store their Karlet card there, ready for action.

Mo explains: “We’re utilising what your mobile phone already has and what is pushed into it – the mobile wallet – where you store your credit card, vaccination certificate, boarding pass and insurance card.”

To share your digital business card, a colleague can scan your personal Karlet QR code on your screen or click a unique user link and view your profile in the palm of their hand. They can save your name and contact details in their mobile phone book or add you as a contact on their social channels.

Premium accounts are available for businesses and individuals needing extra features, including access to link scheduling and tracking for marketing campaigns, analytics and email addresses added to subscription lists. Businesses can also set up a company account and include team members, so this information is integrated and managed from one place.

The Karlet digital business card was well received by pilot users when it was launched in March.  And Mo has bigger plans for Karlet beyond digital business cards and networking.

Mo Works is now working on building calendar management for premium Karlet digital business cards.

“We see it as a natural evolution from what we have,” Mo says.

“We are providing a tool that allows people to manage their digital identity, by putting their business card information and links in one place.

“Then, you will be able to manage all your calendars as a professional, book appointments and receive payments super-fast on the mobile-friendly website, so your digital business card becomes your online pass.”

But without Victorian Government funding, the Karlet card may have remained a concept rather than an innovative product with global potential.

“The TAIP grant gave us space to make Karlet,” says Mo.

“We treated this project like a client.

“That was the only way we could fit it in our timeline as an agency and make it happen because before it was a side project as our other clients’ work had higher priority.”

To see how Karlet works, visit

Supporting Victorian innovators

The Victorian Government is committed to keeping Victoria at the forefront of innovation. In November 2021, we released our Innovation Statement, mapping out the Victorian Government’s agenda to harness our homegrown talent, commercialise cutting edge research and technology, and create new jobs now and for generations to come.

The Victorian Government has also supported local innovators through the $6.1 million Technology Adoption and Innovation Program. Grants through this program have helped Victorian small to medium businesses adopt novel technology or digital approaches to improve business processes and productivity. They also helped Victorian tech companies develop innovative technology products and services.

For more information about how the Victorian Government is supporting local innovators and taking Victorian innovation to the world, visit the Innovation newsroom.

Page last updated: 27 May 2022