US online shopping group sets up its APAC HQ in Melbourne

Published: 23 July 2018

Screen capture of online stores

Victoria’s reputation as a leader in ecommerce was boosted today with the announcement US online shopping group Brand Value Accelerator will set up its Asia Pacific headquarters in Melbourne, creating more than 50 jobs.

The fast-growing San Diego company, which offers innovative ecommerce and digital marketing services and is the largest partner of ecommerce giant Shopify, will employ designers, developers and marketing staff at its new Melbourne office.

The investment adds to the list of major global ecommerce companies choosing Melbourne with China’s two top players, Alibaba and, setting up regional headquarters here while US giant Amazon has established its first Australian logistics centre in Dandenong.

Victoria’s rise as a hub for ecommerce is not only delivering jobs for local tech workers, it is also creating opportunities for local businesses to take their world-class products to hundreds of millions of new online customers around the world.

The Victorian Government is working hard to help local businesses make the most of this opportunity, partnering with global ecommerce leaders to deliver workshops in regional Victoria and metro-Melbourne on how to get started marketing your products online.

Local companies like Swisse, Goat Soap and Ego Pharmaceuticals are all seeing rapid growth based on ecommerce sales and are great examples of how tapping into these global markets is creating jobs locals and boosting the Victorian economy.