Tourism industry celebrates at the 2019 RACV Victorian Tourism Awards

Published: 29 November 2019

Bendigo TramwaysThe 2019 RACV Victorian Tourism Awards were held last night showcasing and recognising the state’s leaders in tourism excellence. For over 30 years the awards have played an integral role in rewarding business excellence, innovation, industry professionalism and collaboration.

The state’s Royal Botanical Gardens in Melbourne was awarded the Major Tourism Attraction category while Bendigo Tourism’s Tudors to Windsors Campaign, won best Destination Marketing category.

The Murray region’s Riverboats Festival, which is supported by the Victorian Government’s  $20 million Regional Events Fund, entered the RACV Awards Hall of Fame as winner of the Festivals and Event category over three consecutive years.

The most recent data shows that tourism in Victoria is estimated to be worth $26.7 billion to the state’s economy, and that the visitor economy supports 232,700 jobs including more than 85,000 in regional Victoria.

In March this year, the government launched the Regional Tourism Review to ensure that our tourism operators and local businesses are boosted through opportunities to grow visitation and enhance private investment across regional Victoria.

Victoria’s regional and metropolitan tourism operators are being backed by major promotional campaigns Your Happy Space and A Twist at Every Turn respectively, as well as a pipeline of tourism infrastructure projects to support the growing number of visitors to the state.

The Victorian State Budget 2019/20 committed an additional $32 million for Visit Victoria to attract more visitors to Victoria.

2019 RACV Victorian Tourism Awards highlights

2019 Hall of Fame inductees

For a full list visit the Victorian Tourism awards website.