Augmented reality shines new light on Silo Art Trail
Published: 26 September 2019
An augmented reality app is breathing new life into Australia's largest outdoor art gallery, the Silo Art Trail, thanks to funding from the Victorian Government's $2 million Regional Events and Innovation Fund.
Conceived in 2016, the project saw a team of renowned artists from Australia and around the world visit the region, meet with locals and transform each grain silo into an epic work of art, each one telling a unique story.
Providing an insight into the spirit of the Wimmera Mallee, the trail stretches over 200 kilometres from Rupanyup in the south to Patchewollock in the north and celebrates the region's people through a series of large-scale murals painted on grain silos.
The new app is part of the Wimmera Mallee Digital Innovation Project, which was funded through the Regional Events and Innovation Fund. The fund provides support to develop and deliver innovative local campaigns and a strong calendar of events to help bring visitors to the regions, support businesses to grow and create more jobs for locals.
The augmented reality content is provided for each silo and can only be accessed by opening the app and scanning a marker on-site. Once activated, a portal appears through which users can access key information about the artwork and region, including voiceovers from key local figures including Wergaia elder Uncle Ron Marks, one of the locals depicted in the work by artist Adnate.
The 'Wimmera Mallee Tourism' app is available for free.